Buying preferences of Czech customers and fair trade (CZ.2.01.2017.221.030)

The project is a follow-up of these projects, the researched topics are supplemented with a thematic block examining various determinants of buying behaviour. Its goal is to spread the collected data and deepen the knowledge concerning customer preferences both in the area of ethically responsible consumption (mainly in the area of fair trade), and other buying determinants, such as opinion leadership or buying ethnocentrism.

The results produced within the project are presented below and can be downloaded free of charge.

Within the project, twenty leaflets have been created so far, informing about selected topics. 

Buying of fair trade products as the expression of altruism

Perception of the quality of fair trade products

The role of packaging in buying fair trade products

Conditions for the development of fair trade in the Czech Republic

Self-assessment of the knowledge of the essence of fair trade products

Declared awareness of the fair trade mark

Perception of the cost of fair trade products

Selected characteristics of the buying of fair trade products

Options of supporting the sale of fair trade products

Point of buying fair trade products

Evaluation of the availability of fair trade products

Interest in fair trade drinks at work

Sources of information about fair trade products

Knowledge of fair trade products

Attitude to the buying of products from developing countries

Relation between the knowledge of the essence of fair trade products and their buying

Differentiability of fair trade products

The role of image in buying fair trade products

Reliability of the certification of fair trade products

The bandwagon effect in buying fair trade products

Buying patriotism

Buyinf preferences by the country of origin of products

Willingness to pay extra money for an organic product

Willingness to pay extra money for an environment-friendly product

Willingness to pay extra money for the gurantee of producers´working conditions

Willingness to pay extra money for a local product

Need to become different in the light of making buying decisions

Preferences of Czech products in buying

Self-perception of consumer responsibility

Desire for unique products

Influence of social surroundings on making buying decisions

The project results were presented also at the conference New Trends in Economis, Management, Marketing and Governance: 12th Year of the International Scientific Conference in Znojmo in the form of a contribution called Buying Fair Trade Products in the Czech Republic, which is part of the conference proceedings. The article was aimed to show regional differences related to the buying of gfair trade products and the inhabitants awareness of those products.