|Buying Preferences of Czech Customers and Fair Trade
The project is a follow-up of these projects, the researched topics are supplemented with a thematic block examining various determinants of buying behaviour. Its goal is to spread the collected data and deepen the knowledge concerning customer preferences both in the area of ethically responsible consumption (mainly in the area of fair trade), and other buying determinants, such as opinion leadership or buying ethnocentrism.
The results produced within the project are presented below and can be downloaded free of charge.
Mgr. Kristýna Bernášková
Ing. Jana Menšíková
|01/2017 – 12/2019
Within the project, twenty leaflets have been created so far, informing about selected topics.
The project results were presented also at the conference New Trends in Economis, Management, Marketing and Governance: 12th Year of the International Scientific Conference in Znojmo in the form of a contribution called Buying Fair Trade Products in the Czech Republic, which is part of the conference proceedings. The article was aimed to show regional differences related to the buying of gfair trade products and the inhabitants awareness of those products.