The project is a follow-up of these projects, the researched topics are supplemented with a thematic block examining various determinants of buying behaviour. Its goal is to spread the collected data and deepen the knowledge concerning customer preferences both in the area of ethically responsible consumption (mainly in the area of fair trade), and other buying determinants, such as opinion leadership or buying ethnocentrism.
The results produced within the project are presented below and can be downloaded free of charge.
Within the project, twenty leaflets have been created so far, informing about selected topics.
Buying of fair trade products as the expression of altruism
Perception of the quality of fair trade products
The role of packaging in buying fair trade products
Conditions for the development of fair trade in the Czech Republic
Self-assessment of the knowledge of the essence of fair trade products
Declared awareness of the fair trade mark
Perception of the cost of fair trade products
Selected characteristics of the buying of fair trade products
Options of supporting the sale of fair trade products
Point of buying fair trade products
Evaluation of the availability of fair trade products
Interest in fair trade drinks at work
Sources of information about fair trade products
Knowledge of fair trade products
Attitude to the buying of products from developing countries
Relation between the knowledge of the essence of fair trade products and their buying
Differentiability of fair trade products
The role of image in buying fair trade products
Reliability of the certification of fair trade products
The bandwagon effect in buying fair trade products
Buyinf preferences by the country of origin of products
Willingness to pay extra money for an organic product
Willingness to pay extra money for an environment-friendly product
Willingness to pay extra money for the gurantee of producers´working conditions
Willingness to pay extra money for a local product
Need to become different in the light of making buying decisions
Preferences of Czech products in buying
Self-perception of consumer responsibility
Influence of social surroundings on making buying decisions
The project results were presented also at the conference New Trends in Economis, Management, Marketing and Governance: 12th Year of the International Scientific Conference in Znojmo in the form of a contribution called Buying Fair Trade Products in the Czech Republic, which is part of the conference proceedings. The article was aimed to show regional differences related to the buying of gfair trade products and the inhabitants awareness of those products.