Assessment of the Effectiveness of Public Enlightement and Social Campaigns (CZ.1.06.2014.221.028)

Name:

In July 2015, the Institute for Evaluations and Social Analyses (INESAN) conducted a survey called “Assesment of the Effectiveness of Public Enlightement and Social Campaigns”, which examined the attitudes of the public to public enlightement and social campaigns.

The aim of the project is to analyse the methodological approaches currently used to evaluate the effectiveness of social campaigns and to propose a suitable alternative methodology. Social campaigns are fundamentally different from the way products or services are promoted.

Ing. Mgr. Jiří Remr, Ph.D., MBA

Ing. Jana Menšíková
Ing. Otakar Ďurďa

The first outputs in the form of short articles bring selected results of the survey. The survey focused on campaigns concerning skin cancer and its prevention. The first article thus discussed a concept of a public enlightement event as the skin cancer prevention. The article provides information about the trust of Czech inhabitants in the effect of individual campaigns. Attention is paid also to the way how Czech inhabitants perceive skin cancer enlightement campaigns. The article describes the level of awareness of the cutaneous melanoma, the level of awareness of public enlightement events, and the level of willingness to participate in a public enlightement event at least once. Another article dealt with the perception of risks of development of skin cancer by persons exposed to risk factors. The article focuses on the description between the perception of the risk of development of skin cancer in persons who have experienced sunbathing and subsequent burning. Last but not least, attention was focused on the perception of the risk of development of skin cancer by various age groups of inhabitants.

Application for assessment of public enlightement campaigns

This application enables to assess both the individual’s attitude to public enlightement campaigns presented by means of a summary index of the reach of a public enlightement campaign, and the level of the individual’s participation in a public enlightement campaign.

Application for assessment of mayors

The application provides summary assessment of a mayor, which enables to compare an assessed mayor with the segment of mayors with a similar character profile.

Perception of public enlightement campaigns on the risks of melanoma by Czech inhabitants

The leaflet presents the main findings of the survey. Perception of public enlightement campaigns targeted at reduction of the level of occurrence of skin cancer in the Czech population has been identified.

Fears of skin cancer among persons exposed to risk factors

The leaflet presents the main findings of the survey. Perception of the tisk of cancer development in persons who are exposed to risk factors has been identified, which shows the effect of public enlightement campaigns targeted at reduction of the level of occurrence of skin cancer in the population.