Leaflet illustrates the main findings from the survey conducted within the project no. CZ.2.01.2011.221.001, entitled Perception of Czech inhabitants to fair trade.
Research results present the typical approaches of the Czech population to fairtrade products purchase. It also provides data on the parameters of fairtrade products purchase (such as place of purchase, type of purchased products, purchase frequency and monthly spending for these products). Primary motivations and barriers of fairtrade products purchase are also identified. The main objective of this project was to evaluate the effect of selected social conditions for the development of fair trade in the Czech Republic in order to determine the main factors affecting public interest in fairtrade products and to expand data on shopping behavior and shopping preferences regarding fair trade products.