Interest of Czech inhabitants in products with KLASA label

Name:Interest of Czech inhabitants in products with KLASA label
Year:2014
Author(s):Ing. Mgr. Jiří Remr, Ph.D., MBA
Ing. Otakar Ďurďa
Description:This specialized map presents regional differences in awareness of ?KLASA? brand. Besides the analysis of regional differences in awareness, differences in the purchase of labeled products are presented as well. Key information presented in the form of aspecialized map is followed by an analysis that compares awareness and declared purchases of products with the KLASA label in particular regions of the Czech Republic.
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