|Interest of Czech inhabitants in fairtrade products
|Ing. Mgr. Jiří Remr, Ph.D., MBA
Ing. Otakar Ďurďa
|This specialized map presents regional differences in awareness of fairtrade mark. Besides the analysis of regional differences in awareness, the differences in reported purchase of products labeled by this mark are presented as well. Key information presented in the form of a specialized map is followed by an analysis that compares awareness and declared purchases of fairtrade products in particular regions of the Czech Republic. Conclusions based on the relevant data describe the interest of inhabitants in faitrade products.