Application for evaluation of respondent’s social desirability

Name:Application for evaluation of respondent’s social desirability
Year:2014
Author(s):Ing. Jana Menšíková
Ing. Mgr. Jiří Remr, Ph.D., MBA
Description:Software evaluates the respondent’s predisposition to social desirability (propensity to answer the questions socially desirable way). Software enables to perform detailed analysis of respondents’ answers based on a set of more than 30 specific indicators/stimuli and to determine the likelihood that the tested individual will present the social desirable (and therefore biased) answers. The software is suitable for researchers and evaluators conducting in-depth interviews, however its usability is much broader. Application contains additional data from baseline survey that enable the proper interpretation of the final scores.
Link:HERE