|Application for educational campaigns Evaluation
|Ing. Mgr. Jiří Remr, Ph.D., MBA
Ing. Otakar Ďurďa
|A software application measures the impact of educational campaigns on the behaviour and attitudes of Czech citizens. The impact is presented using the educational campaign impact index, which is based on the assessment of perception of the efficiency ofa specific educational campaign and determining the degree of the individual’s participation in that campaign.