Name: | Application for assessing the effectiveness of trade-fairs and exhibitions |
Year: | 2014 |
Author(s): | Ing. Jana Menšíková Ing. Mgr. Jiří Remr, Ph.D., MBA |
Description: | Software enables the organizations to perform self-evaluation of effectiveness of participation at the trade-fair or exhibition. Software is primarily designed for exhibitors and provides userfriendly environment for complex monitoring and evaluation of different phases of the preparations for the trade-fair (e. g. promotion, trade-fair or exhibition medialization, attendance of exposition) based on predetermined key indicators. Software compares the values of achieved key indicators with the defined goals; achieved values could also be compared with the overall benchmarks and with the results of other organizations. |
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