11. 11. 2022

Lazarsfeld´s Approach to Researching Audience

Main purpose of this chapter is to show and describe in detail how P. F. Lazarsfeld contributed to the development of research methods and techniques within the field of media studies.
11. 11. 2022


The chapter introduces evaluation experience in Czechia, a country witnessing strong development of evaluation capacities of both the evaluation demand and supply sides during the last two decades.