Application for assessing the effectiveness of trade-fairs and exhibitions
22. 10. 2020Health consciousness monitoring
22. 10. 2020
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| Name: | Application for evaluation of respondent’s social desirability |
| Year: | 2014 |
| Author(s): | Ing. Jana Menšíková Ing. Mgr. Jiří Remr, Ph.D., MBA |
| Description: | Software evaluates the respondent’s predisposition to social desirability (propensity to answer the questions socially desirable way). Software enables to perform detailed analysis of respondents’ answers based on a set of more than 30 specific indicators/stimuli and to determine the likelihood that the tested individual will present the social desirable (and therefore biased) answers. The software is suitable for researchers and evaluators conducting in-depth interviews, however its usability is much broader. Application contains additional data from baseline survey that enable the proper interpretation of the final scores. |
| Link: | HERE |