Willingness to pay for fair trade products

Leaflet illustrates the main findings from the survey conducted within the project no. CZ.2.01.2014.221.011, entitled “Conditions for fair trade development in the Czech Republic”. The leaflet presents the acceptance of a higher price of the product; the research focused on whether respondents are willing to pay a higher price for a Fair Trade product, and if so, how much. It also presents the socio-demographic characteristics of the respondents. Data presented in this leaflet are based on a sample of the Czech population that was selected by quota sampling; 1,327 face-to-face interviews were conducted.

The leaflet informs about the main findings from the research survey carried out within the solution of the project No. CZ.2.01.2014.221.011 entitled “Conditions for the development of fair trade in the Czech Republic”. The leaflet presents the acceptance of a higher product price. It was ascertained whether the respondents are willing to pay a higher price for a fair trade product and, if so, by how much.