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21. 12. 2023We’re excited to share that our colleague Jiri, a researcher in sustainable practices, recently presented a groundbreaking study on Generation Z’s approach to food waste. His comprehensive analysis offers invaluable insights into their behavioral and attitudinal patterns.
In his in-depth research, Jiri unraveled Gen Z’s complex perceptions of sustainability and environmental issues, highlighting their unique stance on food waste management. This presentation goes beyond traditional views of sustainability and environmental issues, highlighting their thoughts on frugality and social responsibility in waste reduction.
🔗 Dive deeper into these important insights here.
The enlightening session took place at an engaging workshop hosted by Mendelu. The event highlighted the critical role that Generation Z plays in household food waste. Proudly supported by the Technology Agency of the Czech Republic, this initiative is part of the SIGMA program: “Promoting behavioral change in Generation Z and designing interventions to prevent food waste, including evaluation of their impact” (reg. no. TQ01000183).
