Quality or price: Food choices based on economic situation

In our recent research, we looked at the shopping behavior of adults from different socio-economic groups. Apart from the rather trivial finding that all economic groups prefer to emphasize quality in their food choices, we uncovered several interesting relationships.

In the segment of respondents who rate their economic situation as positive, 75% prefer quality food, compared to 64% in the group of respondents with a less optimistic perception of their economic situation. This discrepancy confirms that economic conditions have a significant impact on food preferences, with those with more disposable income more likely to invest in premium foods. Research has also shown that economic status is related to access to food information, with those in a better financial position generally being better informed about the benefits and qualities of certain foods. This factor also significantly influences their decision-making and choices.

On the other hand, it appears that 36% of respondents in a less favorable economic situation said that they do not pay as much attention to food quality when buying food. Compared to those who are satisfied with their economic situation, the difference found is statistically significant and illustrates the dilemma faced by individuals in economic hardship.