Leaflet illustrates the main findings from the survey conducted within the project no. CZ.2.01.2017.221.030, entitled Purchase preferences of Czech customers and Fair Trade.
Leaflet provides information about evaluation of distinctiveness of fairtrade products and the specific ways of seeking fairtrade products by customers. Data presented in this leaflet are based on a sample of the Czech population that was selected by quota sampling; 1.258 face-to-face interviews were conducted.