Article presents the main findings from the survey conducted within the project no. CZ.2.01.2011.221.001, entitled ?Perception of Czech inhabitants to fair trade?. The main topic of the article is the extent to which consumers are interested in the origins of the goods they purchase, which constitute one of the characteristics of Fair Trade products. The analysis identifies several respondent groups differing by the intensity of their interest in the origins of the Fair Trade products they purchase. Data published in this article is based on a sample of the Czech population that was selected by quota sampling; 1,188 face-to-face interviews were conducted.